SEO or Search Engine Optimization refers to the various techniques and tactics involved in making content (websites, blogs, articles etc) rank higher in the search engine result pages. SEO stands for Search Engine Optimization and refers to the practice of optimizing our site to be as search-engine friendly as possible.
SEO stands for Search Engine Optimization and can be considered as a subset of search engine marketing. It describes the process of improving the volume and the quality of traffic to a website from search engines. SEO also helps a website by targeting other types of searches engines also like industry specific, local and image search engines. In order to increase the market relevance of a site, seo first analyzes the algorithms of searches and the common topics that people search for. A SEO operation involves everything that will make your site rank high in the search engines.
Sunday, September 6, 2009
Types of SEO Services
Search engine optimization (SEO) experts have gained popularity these days because their services have become essential in site optimization. Optimizing the site involves the modification of the websites to rank it high in the result pages. Experts provide many types of services to their clients.
These two strategies are on-page optimization and off-page optimization.
On-Page
One of the key components to Search Engine Optimization is designing a user friendly, content rich site that is designed to serve a customers needs while still keeping in mind what the search engines look for in a site. With search engine changing their criteria as they do it only seems obvious that one needs to change websites just as frequently. Now that does not mean a compete overhauling of the website! On-page Optimisation basically deals with tweaking and adjusting your website to maximise its potential. This can be on several different front, it can include visual design, it can included structural design, basically anything that can help increase the ranking of the site, that can be fine-tuned falls under the umbrella of on-page optimisation.
Off-page
Off-page optimisation involves everything that is not on the actual website. It involves the implementation of link building, which is the essence of the web, its very name suggests the interconnectivity between parts. Without links, your website is a useless island in the massive abyss of cyber space. That is not to say that your strategy needs to be focused on gathering every possible link, links need to be to reliable legitimate websites and they need to be applicable to the content of your site.
These two strategies are on-page optimization and off-page optimization.
On-Page
One of the key components to Search Engine Optimization is designing a user friendly, content rich site that is designed to serve a customers needs while still keeping in mind what the search engines look for in a site. With search engine changing their criteria as they do it only seems obvious that one needs to change websites just as frequently. Now that does not mean a compete overhauling of the website! On-page Optimisation basically deals with tweaking and adjusting your website to maximise its potential. This can be on several different front, it can include visual design, it can included structural design, basically anything that can help increase the ranking of the site, that can be fine-tuned falls under the umbrella of on-page optimisation.
Off-page
Off-page optimisation involves everything that is not on the actual website. It involves the implementation of link building, which is the essence of the web, its very name suggests the interconnectivity between parts. Without links, your website is a useless island in the massive abyss of cyber space. That is not to say that your strategy needs to be focused on gathering every possible link, links need to be to reliable legitimate websites and they need to be applicable to the content of your site.
How do you do SEO?
It breaks down into 2 parts: On Page Optimization and Link Building
On Page Optimization
A fancy phrase that means making sure your website is “Pretty to the Search Engines!”
* Title & Meta Tags
* On Page Content
* Website Architecture
* H1 Tags
Link Building
Makes your site look more authoritative and popular than others.
* Directories
* Link Bait
* Press Release
* Competitor Analysis
On Page Optimization
A fancy phrase that means making sure your website is “Pretty to the Search Engines!”
* Title & Meta Tags
* On Page Content
* Website Architecture
* H1 Tags
Link Building
Makes your site look more authoritative and popular than others.
* Directories
* Link Bait
* Press Release
* Competitor Analysis
SEO - How powerful is it?
SEO will revolutionise your business. few reasons why your website must harness the power of SEO:
* 400 million people (92% internet users) try Google, Yahoo or MSN first to find products & services
* 92% of search engine users don’t look further than page 1 or 2 of search results. If your website isn’t listed on these pages, you’re not maximising access to potential customers
* Online marketing is 100 times more cost effective than traditional print advertising
* 400 million people (92% internet users) try Google, Yahoo or MSN first to find products & services
* 92% of search engine users don’t look further than page 1 or 2 of search results. If your website isn’t listed on these pages, you’re not maximising access to potential customers
* Online marketing is 100 times more cost effective than traditional print advertising
